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Digital Marketing with AI – 40 Sessions Plan

Target: Grades 9-12 (also adaptable for advanced middle schoolers) Duration: 6 Weeks 5 Days/Week 1 Hour/Day

instructor-image Maruthi Instructor

0.0

... English
... Non-Certificate Course
... 1 Student
... 21-Aug-25 07:15 am   21-Aug-25 07:15 am   21-Aug-25 07:15 am

Course Overview

Module 1: Fundamentals of Marketing (4 sessions)

  • Introduction to Marketing & Marketing Mix
  • Marketing Channels & SWOT Analysis
  • Consumer Needs, Wants & Behaviour
  • Segmentation, Targeting & Positioning

Module 2: Market Research (2 sessions)

  • Qualitative vs Quantitative Research
  • Data Analysis & Interpretation

Module 3: Digital Marketing Basics (3 sessions)

  • Digital vs Traditional Marketing
  • Communication in Digital Marketing
  • Digital Marketing Trends

Module 4: Website Development & Design (4 sessions)

  • Introduction & Types of Websites
  • Website Planning & Structure
  • UI/UX Principles + Mobile Optimization
  • Hands-on Website Creation (Domain, Hosting, Backups)

Module 5: Landing Pages & Lead Generation (3 sessions)

  • Website vs Landing Page
  • Landing Page Design + Tools
  • Lead Generation & Nurturing with AI (Chatbots, Email, Predictive Analytics)

Module 6: SEO (5 sessions)

  • Fundamentals of SEO + Algorithms
  • On-Page SEO (Titles, Meta, Keywords)
  • Off-Page SEO (Link Building, Backlinks)
  • Technical SEO (Schema, Robots.txt, Sitemaps)
  • SEO Audit + AI Tools

Module 7: Content Marketing (3 sessions)

  • Content Strategy & Creation
  • Content Optimization + AI Writing Tools
  • Content Distribution + Campaigns

Module 8: Google Ads & PPC (4 sessions)

  • Google Ads Fundamentals
  • Campaign Creation & Conversion Tracking
  • Campaign Optimization + Budgeting
  • Types of Google Ads + AI for Ad Ideation

Module 9: Social Media Marketing (5 sessions)

  • Facebook & Instagram Marketing
  • LinkedIn & X (Twitter) Marketing
  • YouTube, Pinterest, Quora Marketing
  • Analytics + Pixels, Hashtags, SEO for Social Media
  • Creative Tools (Graphics, Videos, Ebooks for Engagement)

Module 10: Data Analytics & AI in Marketing (5 sessions)

  • Data Analysis Basics + Excel for Marketers
  • Dashboard Creation with AI Tools
  • AI in Digital Marketing (ChatGPT, Quillbot, DALL·E, Chatbots)
  • Predictive Analytics & NLP Applications
  • Case Studies of AI in Digital Marketing

Module 11: Advanced Strategies (2 sessions)

  • Remarketing (Google, Meta) + Marketing Automation (WhatsApp, Email)
  • Influencer Marketing + E-commerce Marketing (Final Project)
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Instructor

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Maruthi Instructor

0.0

  • ... 10 Students
  • ... 10 Courses
  • ... 1 review
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$200

$450
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  • ...

    Students

     1
  • ...

    Language

     English

  • Level

     advanced
  • ...

    Expiry period

     Lifetime
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    Certificate

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